Tuesday, 10 May 2016


We're spoilt for choice these days with cool and eclectic brands vying for our attention but to really stand out from the crowd and to leave a long-lasting impression on a constantly changing industry, brands need to have an authentic and meaningful message. Step in Saf & Sade. A socially conscious brand with an unique aesthetic and design mentality that will make you do a double take.

Co-founders Adwitya, Volkan and Halil are the embodiment of Indian and Turkish culture and have fed their heritage into the brand's namesake. The words Saf & Sade, meaning pureness and simplicity, echo a fusion of two artistic and traditional cultures that have been moulded together and reformed to create a brand that screams creative minimalism.

Based in Amsterdam and with a blend of Ottoman textiles, Saf & Sade emulate a feeling of inclusiveness for all humanity, a social responsibility that the vast majority of brands don't even think about. By using models of different ages from different social backgrounds, they portray their brand as a "one size fits all" whilst still incorporating a uniqueness and diversity that every individual can relate to.

Check their website out here and let me know what you think!

Im wearing saf & sades bej | bej gabardine cap