Tuesday, 10 May 2016


We're spoilt for choice these days with cool and eclectic brands vying for our attention but to really stand out from the crowd and to leave a long-lasting impression on a constantly changing industry, brands need to have an authentic and meaningful message. Step in Saf & Sade. A socially conscious brand with an unique aesthetic and design mentality that will make you do a double take.

Co-founders Adwitya, Volkan and Halil are the embodiment of Indian and Turkish culture and have fed their heritage into the brand's namesake. The words Saf & Sade, meaning pureness and simplicity, echo a fusion of two artistic and traditional cultures that have been moulded together and reformed to create a brand that screams creative minimalism.

Based in Amsterdam and with a blend of Ottoman textiles, Saf & Sade emulate a feeling of inclusiveness for all humanity, a social responsibility that the vast majority of brands don't even think about. By using models of different ages from different social backgrounds, they portray their brand as a "one size fits all" whilst still incorporating a uniqueness and diversity that every individual can relate to.

Check their website out here and let me know what you think!

Im wearing saf & sades bej | bej gabardine cap

Saturday, 30 April 2016


Finally I have got my wee hands on a pair of these comfy adidas Original Tublar's*! I always find myself wanting to upgrade my trainer selection at least every month (an expensive habit that I feel resonates with most modern girls) so when my favourite pair of Reebok Classics melted on the exhaust from riding on the back of a moped *sigh*, I felt this upgrade was immediately necessary. Oh, and of course I am wearing my fur black jacket in homage to the new series of Game of Thrones being aired, DUH!

You can buy these adidas Originals Tublars here.

Sunday, 17 April 2016


This is what I like to call a 'what ever is left over in the fridge' blogpost. You know when you're really hungry but too lazy to go to the shop so you just mix up all your leftovers to try and create something that will suffice for the night? Well this post is kinda like that.  Despite the mish-mash of photo's, I wanted to do a little catch up post and give you an insight into how I feel towards blogging at the moment.

For those of you who are familiar with my blog, you'll be fully aware that I have no consistency when I post. I'll go through phases when I really want to push for some good content and then other times where I'm completely uninspired and hate the thought of jamming up my blog with things I know I, myself would never read so why would anyone else want to. I also feel like I've sort of lost my way a little bit when it comes to writing good content. I think this is mainly due to the amount of blogs there are to offer these days. I constantly find myself comparing myself to others, thinking that they can do a better job so I'll just 'leave it to the pros'. This is a ridiculous thought that I need to shake as it means I'm blogging for the wrong reasons, making it become a competition against other bloggers when really this space was built for my voice to be heard, not other peoples.

I think this disconnection began when I had to start reading blogs 24/7 as part of my job. As part of my year in industry I'm working for an Influencer Marketing Agency in Amsterdam as a Junior Influencer Manager and whilst I'm finding there is a lot of awesome and original content being generated by bloggers, there is also some really bad stuff too. When I say bad stuff I mean generic topics and content that have become oversaturated and Instagram feeds that have become soul-suckingly minimal to the point of no personality. I can see the appeal of starting a blog as most people are now fully aware from consistent media attention that you can make a lot of money in exchange for brand coverage. Whilst on the up side this is encouraging for us young people being thrown into the big-bad world of adulthood as we can finally be our own boss and not near the age of retirement to do so, there is also a downside. Loads of great bloggers that started writing about topics of interest in hope to inspire others have now started to write posts just to 'fill in the gaps'. Or (an even more extreme situation) bloggers are becoming so heavily endorsed that you rarely reading a personal opinion, rather the opinion of a brand that they are trying to sell. I feel this goes for a lot of 'Instagrammer's' too. When free clothes are being thrown at you (or big sums of money), it's easy to lose your own sense of style and this begins to show in people's feeds.

As much as I like posting outfit posts on my blog with minimal writing as I know that's what many of the people who do follow my blog are mainly interested in, I want to use this space as a voice behind the nice pictures and outfits (besides, I can't really afford to post new outfit posts everyday as I'm a student living off an intern salary!). I like to take my time in what I post and reflect on whether anyone would care to read it. Despite this, I don't want to spend my whole time worrying about keeping my blog on track, I would rather it be more organic. I'm massively guilty of being a bit of a control freak and not taking the time to smell the roses. As a new years resolution to myself, I promised I would smell the god-damn roses more this year, especially as my time here in Amsterdam is short and sweet and then I'll be back in Leeds pouring my blood, sweat and tears into my final year.

On a final note, please don't think I'm disrespecting any bloggers from this post because I'm not at all. Many bloggers are bad-ass, hardworking bosses that make their job look easy when it totally isn't! To quickly sum up my final thoughts: within the last two years the blogasphere has grown at lightening speed which I think is mainly due to the media attention making it out to be a 'get rich, quick' job when it is far from. Because of this, many bloggers (especially those who earn a living off their blog) are continually having to defend their credibility. This is why I feel originality is being lost which is a shame and something I don't want to fall into, even if that means not posting as much as I would like to.

Photos of my two new fave hotspots in Amsterdam:


Sunday, 7 February 2016


SWEATER nicce*// COAT missguided// JEANS vintage levi's// SOCKS topshop// TRAINERS reebock

Hello all! 

I'm currently settling back in to Amsterdam life and I tell you what, it feels bladdy' good to be back! During the festive period, I had a huge break from moving around and extended my holiday so that I could catch up with the fam as well as friends who I hadn't seen in ages. Whilst I really enjoyed monging around for a bit, it wasn't long until I had itchy feet and needed to be on the move again. 

This week has been a little bit hectic as I have just moved into my new apartment with a friend in the West of Amsterdam and whilst it's a dream to actually have 1. a room and 2. a room with windows (!), there is still much to be done until I no longer feel like a squatter in my own home!

Stress aside, I had the opportunity to go to the Clothsurgeons 'Reconstruction' Launch at Amsterdams ETQ store the other week. The event showcased existing Nike garments reconstructed into new silhouettes such as biker jackets, suits and bomber jackets. There is a cool selection of stuff for all you dudes out there (and male-clothing-loving females like myself!).

Thursday, 14 January 2016


My style is purely down to how I'm feeling on the day. Some days I'll be waking up feeling fancy and throw on a pair of heels but more likely than not you'll find me in a pair of trainers and comfy jeans. If you flick through my Instagram feed, I don't really think you could pin point me down to one particular style. I take parts of what I like from every trend and try and manipulate them into my wardrobe. A 'style chameleon' if you will.

Talking to a friend the other day, she told me how she has a friend at work that feels she has been defined by her style and finds it hard to inject other trends she likes without people telling her it's 'not really her'. I was also told a trend she likes, but finds particularly difficult to work, are the 'edgier' styles. When it comes to working new trends, I feel the best way to start is to go for the basics so that you can work them into your wardrobe with ease. Here are my top tips to add that bit of edge into your wardrobe:

Wednesday, 13 January 2016


I'm all for having a good raid of my mums wardrobe when I'm home. She's always telling me about these amazing pieces she use to have but has thrown them away as she grew older although she wishes she had kept them for me. Luckily this coat is one of the items she has held onto. It's a genuine life saver come the colder months and reminds me of last seasons J.W Anderson shearling jacket I fell in love with whilst working at Matches. Paired with a pair of new kicks, this is an outfit I will be fo'sho living in for the next few months..


Monday, 11 January 2016


This is one of my favourite shoots I have done for a while. I love the soft lighting against the geometrical backdrop of the tennis court. You can shop this look by clicking the links below!